In-store and Promotional Techniques

The in-store displays, visual merchandising and promotional techniques used by brands and stores in Berlin appeared to be very interactive. They focused on getting customers and passers by involved. There was a 'design a boot' competition whereby those who succeeded got their design posted up onto a wall in the shop, a feature in 'Adidas' whereby a camera on the wall took customers photos and displayed them in digital photo frames in store. Another feature we saw and I loved was a promotional technique used by the 'Bread and Butter' trade show. When walking around we noticed sticky arrows stuck onto the outside of shop windows and poking out into the street. They were there to take and originally made attention grabbing patterns on the shop windows. Another promotional techniqiue I saw was on a streetwear store whereby 3D glasses were attached on the outside of the store window for passers by to try on and watch a video being shown inside the store - a clever way of stopping people and drawing them inside.