Spending the day at the Bread and Butter trade show was an amazing experience. It was slightly overwhelming to begin with due to the size of the building, the sheer number of halls, stands and brands on show, however we worked our way to the main hall and began from there. The stall designs were fantastic, very exquisitely designed and provided great inspiration for me as I am so passionate about visual merchandising. There was a waterfall inside the building, at the front of one of the brand's stands, that spelt out the name of the brand in water droplets - it was amazing to see. It was really beneficial to see how each brand portrayed their brand image and essence. Some brands had open stands with big displays and eyecatching designs whereas the more exclusive, high end brands often had their stands hidden behind big walls or created within their own individual arena.
I managed to snap a few photos in there, without getting thrown out...
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